Sundae School is a craft cannabis brand and smokewear label born in Seoul, based in California. Sundae.Flowers are grown energy-efficiently, without harmful chemicals by social equity farm partners.

Challenge

Starting out as a contemporary Korean-inspired streetwear brand, Sundae School launched onto the fashion scene in 2017. Sundae School’s unique aesthetic illustrates narratives that contextualize and de-stigmatize cannabis while exploring identity through design. A sartorial tribute to cannabis culture, the fashion debut spurred a cult following of dedicated fans. It wasn’t until 2018, after a meeting with KacePack at New York Fashion Week, that the brand considered launching its first cannabis line in California. Prior to this venture, Sundae School had no expertise in the cannabis industry, besides celebrating cannabis culture through design and as self-confessed midnight tokers. 

Sundae School sought a creative cannabis packaging solution that could translate their unapologetically Korean-American brand aesthetic into an appealing cannabis product and comply with stringent state packaging regulations. 

Solution

The first product line of 0.3gram pre-rolls, called Bullets, launched in 2019. Encased in a 100% recyclable tin, embossed with the Sundae School logos and wrapped in a printed paper sleeve, Sundae School’s inaugural line of cannabis would be the launchpad for a slew of cannabis products to follow. 

Sundae School’s first line of cannabis, Bullets, comes in 3 flavors.

KacePack guided Sundae School through the creative design process ensuring the brand’s vision became a reality – all while remaining compliant with local state cannabis packaging regulations. 
 

“We chose KacePack because we value having a dedicated manager who understands our aesthetics and our brand philosophy. We have been satisfied with the quality of the packaging. Our products speak for themselves!” 

Results

Two years later, Sundae School launched its first line of edibles, an indication of the success received from their first line of prerolls. 

Sundae School cannabis-infused mochi gummies

Sundae School’s edibles’ packaging is inspired by childhood memories from Asian candies. The tin sleeve’s playful design was intended to represent the mouthwatering experience by using approachable patterns and dynamic color palettes. The fun, polka dot sleeve wraps neatly around embossed Sundae School tins, produced with 100% recyclable tin. A high-end, functional and creative result that honors the Sundae School brand aesthetic.  

“I would recommend KacePack to someone who gives a s*** about their design. They can translate your design into actual products.” 

KacePack provided dedicated support to bring the designer’s vision to life. Featured by i-D, Forbes, and Vice, to name a few – the creative smokewear brand is thriving in the cannabis industry, touted as a ‘world-class cannabis brand’.

If you’re interested in creative cannabis packaging, we’d love to learn more about your brand. Contact us to find out how we can help. 

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